Product Marketing Specialist

Key responsibilities:· Assist in executing product marketing initiatives that support product growth and customer engagement.

· Analyse product specifications, sales performance, customer feedback, and market trends to inform decisions for product enhancements or discontinuation.

· Support the management of products throughout the product lifecycle, from concept development to launch and post-launch analysis.

· Support with the delivery of new product launches for domestic and international markets.

· Work closely with international product development and manufacturing partners across Asia to support product quality, packaging development, and launch timelines.

· Conduct market and competitor analysis to identify emerging consumer trends and product opportunities.

· Gather detailed product requirements and specifications from internal and external stakeholders.

· Support in the creation of compelling marketing materials, including gift boxes, instruction manuals, rating labels, digital asses, presentations and promotional content.

· Collaborate with creative teams to ensure consistent and impactful messaging across all marketing channels.

· Collaborate closely with our product development team and manufactures in Asia, ensuring robust teamwork and adherence to strict quality assurance processes.

· Work together to ensure products meet high standards of performance, safety, and regulatory compliance in target markets.