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Sales Director

Birmingham Permanent View Job Description
The Sales Director will spearhead all UK sales activity, shaping long‑term strategy, driving market growth, and ensuring the brand continues to thrive within an increasingly competitive retail landscape.This role requires a leader who can combine strategic direction with hands‑on commercial execution while developing high‑performing teams and strong customer partnerships.
  • UK based jewellery manufacturer
  • A business in growth with huge opportunity

About Our Client

My client is a long‑established UK‑based jewellery and manufacturing specialist with decades of heritage in the industry. The business operates from within one of the country's most respected jewellery districts and is known for combining traditional craftsmanship with modern production techniques. Its work spans areas such as precious metal casting, bespoke design development, and advanced digital manufacturing services, supporting a wide variety of jewellery creators and retailers. The company has built a strong reputation over many years for reliability, technical expertise, and consistently high‑quality output.

Job Description

  • Lead the UK sales strategy across independent retailers, national chain accounts, department stores and e‑commerce.
  • Deliver sustainable revenue growth, market share expansion, and improved profitability across all channels.
  • Develop and manage key customer relationships at senior level, ensuring exceptional service, collaboration, and account development.
  • Drive commercial planning, forecasting, pricing, promotional strategy, and sales budgets.
  • Lead, coach and develop a high‑performing commercial team, setting clear goals, KPIs and performance standards.
  • Identify and unlock new business opportunities across retail and digital channels.
  • Work closely with marketing, product and global leadership teams to ensure brand consistency, strategic alignment, and successful market execution.
  • Oversee all e‑commerce growth initiatives, including online retail partnerships, marketplace strategy, digital brand presence, and trading performance.
  • Monitor market trends, competitor activity and category performance to inform commercial decisions.



The Successful Applicant

  • Proven senior commercial leadership experience within jewellery, fashion accessories, or homewares.
  • Strong track record of success in independent retail and national chain retail environments.
  • Demonstrable experience leading teams within a design‑led or lifestyle consumer brand.
  • Strong understanding of the dynamics, challenges and opportunities within UK retail.
  • E‑commerce experience is essential, ideally covering online retail partners, marketplace strategy, digital commercial planning or D2C.
  • Exceptional relationship‑builder with strong negotiation and influencing skills.
  • Strategic thinker who can also operate tactically when required.
  • Commercially sharp, data‑driven, and comfortable managing budgets, forecasts and commercial decision‑making.
  • Inspirational leader with the ability to engage and mobilise team
  • Midlands based, regular travel to Birmingham required.



What's on Offer

Competitive basic salary

performance bonus

car

executive package

Contact
Louise Shepherd
Quote job ref
JN-062025-6757509
Phone number
+44 11 6282 1560

Job summary

Job function
Executive Search
Subsector
Sales
Sector
FMCG (Fast Moving Consumer Goods)
Location
Birmingham
Contract type
Permanent
Consultant name
Louise Shepherd
Consultant phone
+44 11 6282 1560
Job reference
JN-062025-6757509