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Senior Digital Marketing Manager

Birmingham Permanent £55,000 - £65,000 per year View Job Description
The Senior Digital Marketing Manager will lead digital strategies to drive engagement and growth for a consumer based business. This role is ideal for a results-driven professional with a passion for making an impact, in a newly structured marketing team.
  • Brilliant progression opportunities
  • A great chance to scope the businesses CRM

About Our Client

This is a B2C organisation with a strong focus on delivering meaningful outcomes. As a medium-sized organisation, they are committed to supporting their mission through innovative digital initiatives and impactful campaigns.

Job Description

· Own paid acquisition strategy across all channels (inc paid search, paid social, display, affiliates and retargeting campaigns)

· Deliver against CAC, revenue and enrolment targets

· Build forecasting and performance models

· Develop multi-channel campaign strategies aligned with business priorities.

· Optimise audience targeting, bid strategies, and retargeting sequences.

· Monitor, report, and interpret campaign performance with actionable insights.

· Collaborate with telesales to maximise lead quality and conversion.

· Manage campaign budgets (~£1m annual spend), reallocating based on performance.

· Implement and test creative messaging, landing pages, and journey variations to improve conversion.

· Provide recommendations on channel focus, prioritisation, and testing roadmap.

· Keep up-to-date with digital marketing trends, ad platforms, and tools.

The Successful Applicant

· Managed £750k+ paid media budget

· Multi-channel expertise (Google, Meta essential)

· Hands-on experience in Google Ads, Meta Ads, LinkedIn, and programmatic platforms.

· Strong understanding of CAC, LTV, attribution, and channel economics.

· Demonstrated revenue accountability

· Advanced analytical skills - can interpret ROAS, CAC, MQL quality and adjust strategy.

· Experience working with complex attribution models

· Experience in long consideration-cycle businesses preferred

· Practical experience with A/B testing and optimisation across channels.

What's on Offer

  • Competitive salary ranging from £60,000 to £65,000 per annum.
  • On-site parking
  • Collaborative and supportive company culture in a Birmingham-based office.
  • Permanent role with opportunities for growth and development.



If you are passionate about driving growth and making a difference, we encourage you to apply for the Senior Digital Marketing Manager role today!

Contact
Steve Smaylen
Quote job ref
JN-012026-6935587
Phone number
+441212309354

Job summary

Job function
Digital
Subsector
Digital / Web Design
Sector
FMCG (Fast Moving Consumer Goods)
Location
Birmingham
Contract type
Permanent
Consultant name
Steve Smaylen
Consultant phone
+441212309354
Job reference
JN-012026-6935587