Senior Marketing Executive

The Senior Marketing Executive will have the following responsibilities:

• Drive digital demand generation through integrated, multi‑channel campaigns spanning paid, organic, email, automation, and nurture.
• Own and optimise the organisation's social media presence, ensuring consistent brand alignment and engagement growth.
• Create high‑impact digital content and assets (blogs, videos, thought leadership) that support brand positioning and campaign objectives.
• Act as marketing automation lead, owning HubSpot workflows, segmentation, lead scoring, reporting, and funnel performance.
• Design and execute targeted ABM programmes using data to identify high‑value accounts, personas, triggers, and intent signals.
• Leverage AI and automation to scale personalised outreach, improve planning, and enhance performance across the funnel.
• Measure, report, and continuously optimise performance using KPIs, attribution, insights, and A/B testing.