Social Media Customer Engagement Executive

As Customer Engagement Executive, you are the link between digital communication and real customer contact.You actively engage customers throughout their journey, from first interaction to follow-up and aftercare. You make sure that marketing efforts don't stop at visibility, but lead to real conversations and engagement.You combine digital tools such as social media, CRM, e-commerce and marketing communication with direct customer contact via email, phone and video call.You work closely with Marketing, Sales and Order Administration and play an active role in improving how we attract, engage and convert customers.Customer contact and commercial follow-up

• You actively follow up digital leads and ensure no opportunity is left untouched
• You take initiative to contact customers and feel comfortable starting conversations by phone
• You ask the right questions, understand customer needs and guide them towards the right solution
• You follow up after campaigns, downloads and webshop activity and turn that into real interaction
• You recognize opportunities
• You bring commercial awareness and know how to move conversations forward

Marketing, CRM and digital interaction

• You work with CRM systems and digital tools to manage and structure customer interactions
• You support email campaigns and communication flows by contributing content, feedback and ideas
• You help improve webshop pages, product content and customer journeys
• You actively look at how customers respond to campaigns and adjust your follow-up accordingly
• You translate customer conversations into insights for marketing and development
• You collaborate with marketing on content and communication that resonates with different customer segments
• You actively contribute ideas and improvements based on real customer input

Content and customer communication

• You help shape segment-focused communication for professional target groups
• You contribute to content for email, social media, website and campaigns
• You turn customer questions and conversations into concrete communication opportunities
• You understand how messaging influences customer behaviour and engagement

Reporting and improvement

• You follow up on your activities and understand the impact of your actions
• You monitor the effect of campaigns and your follow-up on engagement and conversion
• You help translate insights into concrete improvement actions together with marketing and your team lead