London, 31 March 2026: New data from recruitment agency Michael Page for Q4 2025 shows a varied hiring landscape in London driven by sector-specific trends. 


According to the data, industries seeing the highest demand for candidates in London, based on the number of job adverts created in Q4 2025 were: 
•    Technology 
•    Sales 
•    Engineering & Manufacturing 
•    Accounting & Finance 
•    Hospitality & Leisure 
•    Marketing & Agency 


In contrast, the following industries saw the highest demand from candidates in London, based on the number of job applications per role: 
•    Technology
•    Consultancy, Strategy & Change 
•    Secretarial & Business Support 
•    Marketing & Agency 
•    Banking & Financial Services 
•    Digital 


However, the following industries saw the highest growth in candidate demand in Q4 2025, compared to the three months prior: 
•    Hospitality & Leisure (9%) 
•    Banking & Financial Services (1%)
•    Accounting & Finance (1%) 


Steven Wheller, Director, London at Michael Page, says: “Acting as a home base for a number of tech companies, London continues to attract top tech talent. What this data reflects, however, is how broad the city’s hiring landscape has become. While Technology leads both employer demand and candidate interest, we’re also seeing momentum build in sectors like Hospitality & Leisure, which recorded a 9% rise in applications quarter-on-quarter.  


“In a market defined by sector-specific trends, employers who understand this industry nuance will see the most success in London’s competitive hiring landscape.”  


Michael Page has recently unveiled a new, strengthened network of Hub Offices - such as London - to act as centres for specialism, training and development, alongside a network of Regional Offices housing local experts with proximity to talent and customers.


Practice Directors across key sectors such as Technology, Sales, and Manufacturing have also been newly appointed to better serve customer needs in a highly specialised market.


ENDS


Notes to editors
 

Industries seeing highest employer demand in the Midlands, based on number of job adverts created in Q4 2025

Industries seeing highest candidate demand in the Midlands, based on number of job applications per role in Q4 2025

Industries seeing highest growth in candidate demand in the Midlands, based on number of job applications per role in Q4 vs. Q3

1.Engineering & Manufacturing 

1.Technology

1.Logistics – 12% growth 

2. Healthcare 

2. Marketing & Agency 

2. Technology – 8% growth 

3. Logistics

3. Secretarial & Business Support 

3. Marketing & Agency – 6% 

4. Hospitality & Leisure 

4. Human Resources 

4. Accounting & Finance – 4% growth 

5. Technology

5. Logistics 

5. Secretarial & Business Support – 4% growth

6. Retail 

6. Customer Service 

7. Education 

7. Sales

8. Sales 

8. Retail 

9. Construction

9. Construction

10. Accounting & Finance  

10. Engineering & Manufacturing

Methodology 


Data on regional and candidate applications comes from PageGroup’s proprietary data, which includes job listings and applications, alongside data sourced from national job boards. 


About PageGroup


PageGroup is one of the world’s best-known and most respected recruitment consultancies. We put people into jobs and build careers. We are customer-led, people-powered and insight driven. With operations in 36 countries, PageGroup provides recruitment services and career opportunities at a local, regional, and global level.


PageGroup operates four key brands: Page Executive, Michael Page, Page Personnel and Page Outsourcing, supported by additional brands across the business.