As the Covid-19 pandemic began to impact businesses across the UK, marketing and digital teams were among the first teams to take a hit. With the economy now in recovery mode, organisations are once again ramping up their marketing efforts. The result? Demand for marketing and digital professionals is surging.
With businesses finally able to put the pandemic behind them, attracting the best talent will be crucial to growth in 2022. To support our customers as they look to build the highly skilled teams they need to succeed, or find the right role to progress their careers, we have divided this guide into two areas of focus:
Recruiting, talent trends, and skills
Our comprehensive market overview will put you in a strong position to hit your targets in 2022. In this guide, we look at the most in-demand skills and current processes of hiring in marketing and digital, plus current competitiveness in the space.
Salaries in marketing and digital
Right now, competition for top marketing and digital talent has never been fiercer. To help you secure the skills you need, we break down the average salaries for the most sought-after roles, looking at regional demand, trends, and fluctuations. Understanding salary expectations and market rates is vital for businesses looking to future proof their operations and grow in 2022.
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