Almost every industry across the world experienced significant change throughout 2020. Consumer behaviour and demand rapidly evolved, propelled by a need to opt for digital engagement over face-to-face interactions and physical experiences. This has seen huge changes in the role of marketing professionals within businesses. Insight ana analysis have never been more crucial to keep a finger on the pulse of customer needs and wants, backed by digital skills to ensure interactions with customers continue. 

Adapting and evolving to meet changing consumer demands has been key for businesses throughout 2020. Looking ahead, attracting and securing top talent will be crucial in the next steps for all businesses, building upon organisational change and transformation to thrive in 2021. To support our customers in developing the teams they need for success and finding the right roles to drive their careers forward, we have divided this guide into two areas of focus:

Recruiting, talent trends, and skills

As part of our comprehensive market overview, we highlight the competitiveness and current processes of hiring in marketing and digital, where talent is looking for roles and the breakdown of the availability of talent, as well as the key skills for marketing and digital, and emerging soft skills across the UK.

Salaries in marketing and digital

With competition for the best talent remaining fierce, we break down the average salaries for the most advertised roles, looking at regional trends and fluctuations. More than ever, understanding salary expectations and market rates, is key to future-proofing your talent pipeline and understanding your professional worth in the current landscape.   

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