A diverse workforce teamed with the key skills to fulfil a role are the two crucial components to a successful golden quarter or peak season in retail. As a retailer, you will want to be best prepared for the peak season in terms of resource, strategy, and materials that you need to make sure it goes off without a hitch. In the candidate-short, uncertain market of today, how can you be sure that you have the best team ready for the busiest time of the year?
The importance of a diverse team
Across many areas of retail, a diverse team is important to ensure that you are reaching out to as many different potential consumers as possible. It is important to appeal to as many different groups as possible with your product range, as this will give you the best chance of boosting sales to the extremely diverse population of the UK.
Not only will a diverse team appeal to your consumers through enhancing your offering, but this will also improve the atmosphere of your offices internally. A diverse culture will positively impact the bottom line, and it will enable your staff to better tackle and approach their rule through considering and adopting different viewpoints.
How to attract a diverse team
It is important for you to be amplifying your diversity and inclusion (D&I) programmes on both your websites and your social media channels. While your current employees might be aware of your efforts to promote D&I in your organisation, the outside world may not. Therefore, if you aren’t letting the world know about your commitment to D&I and the achievements of your strategy then it is likely you are missing out on an opportunity to sell your business to potential candidates.
Uploading information about how you are diversifying your teams and developing your staff to excel in their careers on your social channels, such as LinkedIn, Facebook, and Twitter will help to generate interest to your organisation.
How to retain your diverse team
Once you have hired a diverse team of individuals and they are excelling in their roles, it is really important to continue to develop them professionally. Training and development will tie your staff into a purpose and a culture. The culture aspect and ensuring that your team feels a sense of purpose at work is crucial to their future with your business. If professionals feel supported and committed, they are more likely to want to progress their career with your business.
Similarly to training and development, it is important for your team members to believe in what they are working for. Offering products and services that enable your teams to buy into your brand allows them to be a part of something special. Top talent often wants to work with organisations that are pushing boundaries.
A diverse team not only allows your business to excel and make the most out of the golden quarter, but it can also impact the bottom line and create more revenue for your organisation. Every business is on a journey to become better and to produce well-rounded and innovative professionals to work for them, and further excel their brand.
An example of this is Apple. They have a diverse workforce working across multiple stores, all over the country. Through adopting a diverse hiring strategy, they have broadened their reach, and this has enabled them to better engage with people from diverse backgrounds. This is a prime example of how a business has adapted and changed to fit the diverse market, and seen positive returns as a result.
A diverse workforce directly affects the golden quarter. It is the busiest time of the year. People are now shopping in a sea of retailers, including online offerings, and for many different products at the same time. Businesses need to improve their offering and be ready for the high demand at this time, or they will not be able to make the most out of this prime selling quarter.
If you are interested in looking for professionals to drive your peak season, please get in touch with one of our specialist recruitment consultants today. Alternatively, submit a job spec and your local Michael Page Office will be in touch for a confidential discussion about your requirements.
Operating Director, Michael Page Retail
T: 0121 634 6971