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What does the landscape look like for Marketing & Digital recruitment in 2027?
Marketing & Digital recruitment in 2027 is about finding commercially minded professionals who can use AI to drive growth, improve customer experience and support business change. We expect demand to remain strong for people who can combine marketing expertise with commercial thinking and deliver measurable results.
New roles are likely to emerge as AI becomes more embedded in marketing teams, alongside continued demand for interim consultants as businesses build new capabilities and adapt to changing skill needs. With 79% of marketers already using AI in their roles, we expect AI skills to become a standard requirement across many of the marketing positions businesses are hiring for.
What's something candidates are now asking for in interviews that they weren’t previously?
Genuine flexibility is becoming increasingly important. A few years ago, candidates typically asked how many days they could work from home. Today, they're more likely to ask about flexibility in their working hours, patterns, and how performance is measured.
Many Marketing & Digital professionals want to know they're being assessed on outcomes and impact, rather than time spent online or in the office. Employers that offer flexible ways of working are often in a stronger position to attract and retain talent.
When that flexibility isn't available, businesses may need to broaden their hiring criteria, as they'll be drawing from a smaller talent pool. Questions about working from anywhere or spending time working abroad are also becoming much more common during the interview process.
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of marketing professionals are satisfied with their current role.
of marketing companies found matching candidates' salary expectations challenging when recruiting new talent.
of marketing professionals use AI tools daily in their role.
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