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BDM/ Area Sales Manager

South West England Permanent £35,000 - £50,000 per year View Job Description
This role as a Business Development Manager/Area Sales Manager responsible for driving sales growth, developing key customer relationships, and increasing market share across a defined territory. The successful candidate will work closely with distributors, wholesalers, retailers, and key accounts to identify new business opportunities while ensuring strong execution of sales strategies and promotional activities.
  • This is a pooling advert for candidates across the South of England.
  • Autonomy to manage and grow your own territory.

About Our Client

A growing FMCG business. With products stocked across major grocery, convenience and wholesale accounts, our client is seeking an ambitious BDM to support the continued growth of its commercial function.

Job Description

  • Deliver monthly, quarterly, and annual sales targets within the assigned territory.
  • Identify and secure new business opportunities across independent retailers, convenience stores, wholesalers, and regional accounts.
  • Develop and implement territory sales plans to maximise revenue and market penetration.
  • Increase product distribution, visibility, and availability across key customer accounts.
  • Develop a structured journey plan to optimise customer coverage.
  • Ensure merchandising standards and promotional compliance are maintained.
  • Collaborate with marketing teams to execute regional campaigns and product launches.

The Successful Applicant

A successful Business Development Manager/Area Sales Manager should have:

  • Minimum 3 years' sales experience within FMCG, consumer goods, food & beverage, or related sectors.
  • Proven track record of achieving or exceeding sales targets.
  • Experience managing a geographical territory and developing customer relationships.
  • Strong commercial awareness and negotiation skills.
  • Excellent communication and presentation abilities.
  • Ability to analyse sales data and translate insights into actionable plans.
  • Full UK driving licence.



Desirable:

  • Experience selling into convenience retail, grocery, wholesale, or foodservice channels.
  • Knowledge of category management and promotional planning.



What's on Offer

  • Salary range of £30,000 to £50,000 dependent on the level of experience.
  • Performance-related bonus
  • Company car or car allowance
  • Pension scheme
  • Private healthcare
  • Employee discounts
  • Ongoing training and development
  • Career progression opportunities within a growing FMCG organisation



This role is ideal for an ambitious sales professional looking to combine account management with new business development in a fast-paced FMCG environment. Please note: This is a pooling advert for candidates across the South of England, if suitable I will be in touch.

Contact
Ryan Mundy
Quote job ref
JN-082026-7085865
Phone number
+441932264001

Job summary

Job function
Sales
Subsector
FMCG & Consumer
Sector
FMCG (Fast Moving Consumer Goods)
Where
South West England
Contract type
Permanent
Consultant name
Ryan Mundy
Consultant phone
+441932264001
Job reference
JN-082026-7085865