Save Job Back to Search Job Description Summary Similar JobsShape how a global brand connects with customers worldwideA chance to join a fast paced and exciting travel brandAbout Our ClientA market leading B2B Travel brand.Job DescriptionDevelop and lead the global B2B content strategy, aligned with commercial objectives and audience needsOwn content planning and delivery for the EMEA region across digital channels and sales enablementLead, mentor and support an established international team of Content Managers (x2)Drive consistency in brand messaging, tone of voice and editorial standards across all marketsCreate content that supports the full customer journey, from awareness through to conversionPartner with SEO specialists to optimise content for search, AI-powered discovery, AEO and LLM search experiencesManage freelancers, agencies and external content partners to deliver high-quality content at scaleChampion the use of AI tools to improve content quality, efficiency and workflowDevelop effective content planning, governance and prioritisation processesBuild strong relationships with senior stakeholders, balancing business priorities across multiple regionsUse data and performance insights to continually optimise content and demonstrate commercial impactEncourage collaboration and knowledge sharing across global marketing teamsThe Successful ApplicantExtensive experience developing and delivering B2B content strategiesExperience leading and developing content teams within international or matrix organisationsOutstanding writing, editing and storytelling skills across multiple content formatsA commercial mindset with experience supporting demand generation, lead nurturing and sales enablementStrong stakeholder management and influencing skillsExperience establishing editorial standards, messaging frameworks and content governanceKnowledge of SEO, AI search, AEO and evolving content discovery best practiceExperience using AI content tools to improve workflows and productivityConfidence managing agencies, freelancers and external partnersExcellent planning and organisational skills, with the ability to manage competing priorities across multiple regionsWhat's on Offer£60k - £65k + Good BenefitsHybrid working. 3 days a week in their central London officeContactAndy CookQuote job refJN-072026-7063894Phone number+442072691742Job summaryJob functionMarketing & AgencySubsectorDigital, Online & Social MediaSectorLeisure, Travel & TourismLocationLondonContract typePermanentConsultant nameAndy CookConsultant phone+442072691742Job referenceJN-072026-7063894
