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CRM Manager

London Permanent View Job Description
As a CRM Manager in London, you will lead the day-to-day delivery of CRM activity for a commercial but mission focused organisation, helping the marketing team maintain clear and useful customer communications. You will shape campaigns, manage customer data and improve how CRM supports engagement across the business. Role based in London, with hybrid working patterns (3 days in the office).
  • Working for a mission focused, commercial business
  • This is a 12 month maternity cover to own the customer CRM plan

About Our Client

The business are a high growth, commercial business who are going through an exciting digital transformation, with customer communication at the heart of this.

They are looking to hire a CRM Manager on a 12 month FTC to own the customer communications plan and journey from a CRM perspective.London based opportunity.

Job Description

Responsibilities of the CRM Manager role:

Salesforce Marketing Cloud (SFMC) & campaign delivery

  • Significant experience using Salesforce Marketing Cloud (or a comparable enterprise marketing automation platform)
  • Own the end-to-end build and deployment of email campaigns, including audience selection, dynamic content, testing, scheduling and delivery
  • Work closely with data and technology teams to help troubleshoot issues and continuously improve the campaign delivery process
  • Ability to analyse data and derive actionable insights to improve campaigns



Audience Segmentation

  • Strong experience writing and maintaining SQL queries to create customer audiences, support campaign targeting and manage data with Marketing Cloud
  • Comfortable working with large customer datasets and complex segmentation



Customer communications

  • Proven successful experience in developing segmented, personalised, and tailored email and SMS campaigns, with a clear understanding of automation opportunities
  • Translate complex changes into simple, engaging messaging across email and SMS channels
  • Ensure messaging aligns with brand requirements
  • Understand when SMS is the most appropriate channel to support customer engagement and operational communications
  • Comfortable leading a key digital transformation project



Stakeholder management & continuous improvement

  • Build strong relationships with stakeholders across the business
  • Work comfortably in a collaborative environment with peers
  • Experience directing and managing agency support
  • Manage tight deadlines in a fast-paced environment
  • Demonstrable experience in achieving targets/results, focused on organising and bringing people and resources together to achieve objectives.



The Successful Applicant

The successful candidate will have:

  • Knowledge of one or more Business Intelligence tools e.g. Power BI, Tableau, Qlik, Looker, Oracle Analytics
  • Familiarity with agile ways of working and workflow management tools such as Jira
  • Ability to successfully project manage complex projects involving multiple stakeholders
  • Salesforce certification such as 'Email Specialist'
  • You'll be part of the Customer Marketing team, responsible for designing and delivering marketing strategies, change initiatives and core customer communications.



What's on Offer

Competitive salary on offer.

Contact
Rebecca Moore
Quote job ref
JN-102026-7134758
Phone number
+44 20 7269 2146

Job summary

Job function
Marketing & Agency
Subsector
Financial Services
Sector
Financial Services
Where
London
Contract type
Permanent
Consultant name
Rebecca Moore
Consultant phone
+44 20 7269 2146
Job reference
JN-102026-7134758