Save Job Back to Search Job Description Summary Similar JobsB2B customer marketing experience in SaaSSuccess running customer-focused programmes (events or referral initiatives)About Our ClientOur client is a rapidly growing UK-based software scale‑up that supports care providers with intuitive, modern technology designed to improve the safety, quality, and efficiency of care. Our mission is to empower the people who deliver essential services through tools that make their work easier, more compliant, and more impactful. The social care sector is undergoing a major shift: the majority of providers now use digital care management systems, and the market has moved from initial digitisation to improvements, switching, and long‑term value creation. Organisations are increasingly evaluating whether their current systems meet evolving needs around usability, reporting, compliance, integrations, and operational efficiency. In this competitive environment, we're focused on attracting new customers while strengthening and nurturing our existing relationships. Customer marketing is central to this, showcasing impact, elevating advocates, and creating meaningful touch points that foster loyalty and partnership.Job DescriptionCustomer Advocacy & StorytellingLead and optimise customer advocacy programmesManage the full customer referral programmeCreate strong customer stories and success narrativesBuild and maintain a library of customer assets (case studies, testimonials, videos, etc.)Strategic Account Engagement (Enterprise‑Focused)Develop personalised, high‑touch engagement strategies for enterprise customersPlan and deliver executive‑level events (dinners, roundtables, workshops, speaking opportunities)Run the Customer Advisory Board, including planning and relationship managementPartner with Customer Success to deepen relationships with senior stakeholdersCampaigns, Engagement & RetentionShape and execute customer marketing plans across SMB, mid‑market, and enterprise segmentsDeliver lifecycle campaigns across email, in-product, events, and CS touchpointsDrive adoption of the referral scheme as a revenue‑generating channelUse data insights to optimise engagement and retention campaignsCustomer Recognition, Rewards & PartnershipsOversee customer reward and recognition initiativesManage external vendors for incentives, events, and activation programmesSystems, Tooling & AutomationMaintain strong CRM processes (HubSpot or similar): workflows, automations, commsUse automation and AI tools to scale workflows and reportingContinuously improve operational efficiency across the customer marketing functionThe Successful ApplicantRequiredB2B customer marketing experience within SaaSExperience running customer‑focused programmes (events, advocacy, community, referral initiatives)Proven ability to build advocacy programmes from the ground upStrong storytelling and content development skills across formatsAbility to balance high‑touch enterprise strategies with scalable mid‑market/SMB programmesData fluency with analytics tools (GA4, CRM analytics such as HubSpot or similar)Experience delivering executive programmes or advisory boardsComfort working in a fast‑paced environment with ambiguity and rapid iterationBonusExperience in regulated sectors (e.g., health & social care, life sciences, financial services)What's on OfferSalary Range: £50,000-£60,000 depending on experienceLocation: Central London, with hybrid workingContactCarl GriffinQuote job refJN-022026-6937868Phone number+442072692168Job summaryJob functionMarketing & AgencySubsectorHealthcareSectorTechnology & TelecomsLocationLondonContract typePermanentConsultant nameCarl GriffinConsultant phone+442072692168Job referenceJN-022026-6937868
