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Head of Digital Marketing

Swindon Permanent £70,000 - £85,000 per year Remote View Job Description
Lead and optimise end‑to‑end digital marketing across multiple channels to drive growth, engagement, and ROI. Manage a small team, oversee strategy and execution, and use data and innovation to continuously improve performance.
  • Proven track record driving ROI and multichannel digital growth
  • Passion for health brands and data-led innovation in marketing

About Our Client

Our client is a fast-growing, consumer-focused healthcare business with a portfolio of recognised wellness brands, focused on preventative health and self-care. The company has an innovative, commercially driven culture and places strong emphasis on digital growth, brand development, and data-led decision making.

Job Description

  • Develop and execute the overall digital marketing strategy.
  • Lead social media (paid and organic) campaigns across key platforms.
  • Oversee PPC campaigns, including budgeting, optimisation, and testing.
  • Drive SEO strategy to increase organic traffic and visibility.
  • Manage email marketing and CRM to improve retention and customer value.
  • Guide content strategy and ensure high-quality, on-brand output.
  • Monitor performance metrics and optimise campaigns using data insights.
  • Manage digital marketing budgets to maximise ROI.
  • Lead, mentor, and develop a small marketing team.
  • Collaborate with internal teams and external agencies.
  • Identify and adopt new digital trends, tools, and innovations.
  • Ensure compliance with data privacy laws and brand guidelines

The Successful Applicant

About You:

  • Currently working in Consumer Healthcare, B2C Pharma or FMCG (MANDATORY).
  • Proven experience leading multichannel digital marketing strategies (MANDATORY).
  • Strong track record of delivering growth, ROI, and performance targets.
  • Hands-on expertise across SEO, PPC, paid social, and CRM.
  • Data-driven mindset with strong analytical and optimisation skills.
  • Confident team leader with excellent communication skills.
  • Proactive, innovative, and commercially focused approach.

What's on Offer

  • Competitive base salary of £70,000-£85,000 (DOE)
  • Permanent role with strong long-term growth potential
  • Opportunity to lead and shape digital innovation in a dynamic sector
  • 10% performance-based bonus
  • Share option scheme
  • 5% matched pension contribution
  • Private medical insurance and life assurance
  • 25 days' holiday plus bank holidays



Contact
Sarah Pascal
Quote job ref
JN-052026-7015763
Phone number
+44 193 226 4115

Job summary

Job function
Digital
Subsector
Online Marketing Management
Sector
FMCG (Fast Moving Consumer Goods)
Location
Swindon
Contract type
Permanent
Consultant name
Sarah Pascal
Consultant phone
+44 193 226 4115
Job reference
JN-052026-7015763
Job Nature
Remote