Save Job Back to Search Job Description Summary Similar JobsFantastic opportunity for a Head of Insight and ActivationTo join a scale up consumer platformAbout Our ClientA major consumer-facing financial services brand is rebuilding how it understands, engages, and grows its customer base. They've invested in a new behavioural segmentation model. Now they need someone senior to activate it, embed it, and turn insight into commercial impact.Job DescriptionThe activation of a new behavioural segmentation framework across the businessTurning insight into real-world customer strategies that drive growth, retention and profitabilityDefining what customer value means and making it measurableBuilding lifecycle and contact strategies that are smart, segmented and test-drivenPartnering closely with senior leadership to influence investment, priorities and directionCreating a culture where decisions are driven by customer behaviourThe Successful ApplicantA senior customer strategy leaderSomeone who knows how to turn data and segmentation into outcomesStrong commercial instincts with the ability to connect customer behaviour to revenueExperience working with analytics partners, agencies or consultanciesComfortable leading through ambiguity and transformationConfident communicator who can bring senior stakeholders with themWhat's on OfferComeptitive package - £120k + bonusRemote working optionContactWill PendlingtonQuote job refJN-102025-6869454Phone number207 269 2252Job summaryJob functionMarketing & AgencySubsectorFinancial ServicesSectorFMCG (Fast Moving Consumer Goods)LocationDublinContract typePermanentConsultant nameWill PendlingtonConsultant phone207 269 2252Job referenceJN-102025-6869454Job NatureRemote
