Save Job Back to Search Job Description Summary Similar JobsHybrid Working RoleJoin a fast growing, entrepreneurial international companyAbout Our ClientOur client are a fast growing B2B services firm based in the Greater Leeds area. With a strong presence in the UK, and ambitions to continue to grow across Europe, they are heavily investing in their marketing & data team to create higher quality campaigns.Job DescriptionKey responsibilities for the Head of Marketing Analytics role will include:Take ownership of the Marketing Data strategy - Define and deliver the marketing intelligence and insight roadmap, ensuring data underpins marketing and commercial decision-making at every level.Enhance and enrich customer data - Lead data enrichment, acquisition, and quality improvement initiatives to strengthen the depth, accuracy, and usability of the customer database.Lead customer insight and analytics - Analyse customer behaviour, feedback, and churn to inform acquisition, retention, and lifecycle optimisation strategies.Enable data-led campaign activation - Create and manage high-quality, compliant data lists for outbound marketing campaigns, and email activity to drive lead generation and conversion.Deliver performance reporting and ROI insight - Build and maintain dashboards and reporting frameworks that provide clear visibility of campaign effectiveness, segment performance, and market trends.Leading and developing a high-performing team - Manage, coach, and grow a team of analysts and insight specialists, ensuring timely delivery of actionable intelligence at scale.Partner across the organisation - Collaborate closely with marketing, sales, operations, customer, and technology teams to translate insight into executable strategies and measurable outcomes.The Successful ApplicantA successful Head of Marketing Analytics candidate will have the below experience:Approximately 5+ years' experience in data and analytics, including experience supporting lead generation or demand creation activityProven leadership experience across marketing analytics, business intelligence, customer insight, and marketing operationsA background in working for a fast-paced, high growth organisation.Previous experience in a PE-backed SME company would be advantageous.Strong SQL skills, with the ability to interrogate and manipulate complex datasetsHands-on experience with BI and visualisation tools such as Power BI or Google Data StudioPractical knowledge of CRM and marketing automation platforms, these may include Salesforce, Dynamics, HubSpot. Transferable CRM experience will be considered.Strong expertise in customer segmentation, campaign targeting, and CRM data managementDemonstrated success designing and delivering data-led marketing campaigns that directly support telemarketing or inside sales teamsDeep technical capability in analytics platforms, data modelling, statistical analysis, and insight generationA commercial approach, with a clear ability to link insight to revenue, ROI, and business outcomesWhat's on OfferOn offer for the successful applicant:A competitive salary up to £75,000Hybrid WorkingAn opportunity to develop a new role at an international levelContactChris WintertonQuote job refJN-012026-6917530Phone number+44 161 829 0445Job summaryJob functionMarketing & AgencySubsectorIndustrial & UtilitiesSectorIndustrial / ManufacturingLocationLeedsContract typePermanentConsultant nameChris WintertonConsultant phone+44 161 829 0445Job referenceJN-012026-6917530
