Head of Marketing

Responsibilities of the Head of Marketing role include:

1) Marketing Strategy & Planning

· Develop and deliver comprehensive marketing and communication strategies that enhance brand awareness and support growth.

· Align marketing priorities with the business plan in partnership with the Joint CEOs, SLT and professional teams.

· Maintain market insights - sector trends, competitor analysis and client needs to inform campaigns and positioning.

· Define annual/quarterly marketing roadmaps, messaging and channel plans.

2) Strategic Growth Enablement

· Coordinate marketing activity around target sectors, key clients and strategic initiatives.

· Support the creation of key account marketing plans, including tailored messaging, content and events.

· Provide marketing input into proposals where required to strengthen bid content.

3) Integrated Campaign Management

· Plan, create and oversee multi‑channel campaigns across digital, social, email, print and events.

· Collaborate with internal teams to support business development initiatives.

· Manage external suppliers/agencies to ensure quality, timeliness and ROI.

4) Content, Thought Leadership & Storytelling

· Develop high‑quality content, including thought leadership, case studies, sector insights and client communications.

· Build and manage a content calendar for use across multiple channels.

5) Digital Marketing & Website Ownership

· Oversee the company websites and social channels, ensuring content is current, engaging and SEO‑aware.

· Strengthen digital performance through analytics reporting and optimisation.

· Implement consistent tracking dashboards for web traffic and content performance.

6) Brand & Reputation Management

· Act as brand guardian across all materials and communications.

· Build relationships with industry partners, influencers and media to enhance visibility.

· Implement a light‑touch reputation management approach to include PR opportunities, awards submissions and agreed risk response processes.

7) Communications (Internal & External)

· Manage the marketing page of the intranet to improve communication across the group.

· Develop an internal communications plan (highlights, wins, new starters, project stories, capability updates).

· Ensure internal and external communications are aligned and reinforce strategic priorities.

8) Events & Relationship Marketing

· Coordinate attendance at industry events and manage event branding and collateral.

· Support post‑event follow‑up activity (email, content, meetings).

· Support the development of targeted "owned events" such as round tables, webinars or briefings.