Head of Marketing

The Head of Marketing will have the following responsibilities:· Own and deliver the product marketing strategy, aligning activity to sales targets and growth priorities

· Develop product positioning, messaging frameworks and value propositions for each product line, audience and channel

· Lead the UK go-to-market plan for new product launches, sales enablement and channel readiness

· Conduct market, customer and competitor research to identify opportunities

· Produce high-quality product content and sales enablement collateral (brochures, datasheets, case studies, video, demos)

· Plan and run integrated demand-generation campaigns across digital, CRM, paid media, SEO

· Define, track and report product marketing KPIs such as leads to opportunities, pipeline contribution and ROI

· Partner closely with Sales Director/Manager to convert marketing activity into pipeline and revenue

· Manage product content across the Group website and digital ecosystem to ensure accuracy, consistency and performance

· Build and protect the Group's brand reputation through proactive PR and media relations across trade, business and consumer titles

· Develop and own the content calendar; press releases, thought leadership, case studies, social media content

· Plan and deliver the Group's presence at exhibitions, trade shows and customer events