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Marketing Account Manager

Liverpool Interim £35,000 - £35,200 per year View Job Description
This exciting role as a Marketing Account Manager in the Public Sector requires a skilled individual to oversee marketing campaigns and client relationships effectively. Based in Liverpool, the role focuses on delivering impactful strategies and ensuring client satisfaction.
  • Exciting opportunity with a Public Sector organisation in Liverpool
  • Requires 3 days on site per week in Liverpool

About Our Client

The hiring company is a well-established organisation within the Public Sector. As a medium-sized enterprise, they are known for their strong industry presence and commitment to excellence in their marketing and agency efforts.

Job Description

  • Develop and deliver marketing plans and campaigns for events, experiences, venues, and attractions.
  • Identify and prioritise key clients and events to maximise commercial impact.
  • Support client account management by delivering high-quality marketing campaigns aligned with objectives and targets.
  • Create strategies to maximise client opportunities, increase loyalty, and drive spend (including re-engaging lapsed clients).
  • Identify regional and national market opportunities and deliver B2B marketing activity to generate new leads.
  • Line manage and support the Marketing Assistant.
  • Represent the business in client meetings to secure new business, strengthen relationships, and build partnerships.
  • Develop materials to effectively communicate and promote products and services.
  • Lead website development initiatives, including creating a comprehensive content strategy and event resource.
  • Apply the latest digital marketing techniques (including AI) to campaign development.
  • Support growth in reach and engagement across social, email, and web channels (organic and paid).
  • Manage social media channels, including content planning, scheduling, and brand development.
  • Contribute to the delivery of the annual Sales & Marketing Plan and budget.
  • Recommend and manage marketing budget allocation across campaigns and activities.
  • Analyse audiences and market data to inform strategy and identify marketing opportunities.
  • Monitor competitor activity and industry trends to enhance service quality and performance.
  • Identify and deliver targeted consumer marketing opportunities, including brand awareness campaigns.
  • Measure campaign performance and provide ROI analysis to drive continuous improvement.
  • Act as brand guardian, maintaining and evolving brand guidelines.
  • Represent the business at networking events and industry forums.
  • Collaborate internally to maximise marketing opportunities and ensure high-quality delivery.

The Successful Applicant

A successful Marketing Account Manager should have:

  • A strong background in marketing or a related field.
  • Proven experience in managing client accounts and delivering successful campaigns.
  • Excellent communication and interpersonal skills.
  • The ability to analyse data and present findings effectively.
  • Strong organisational skills and attention to detail.
  • A proactive approach to problem-solving and meeting client needs.
  • Knowledge of the leisure, travel & tourism sector is advantageous.

What's on Offer

  • Salary ranging £35,000 GBP.
  • Opportunity to work in the vibrant city of Liverpool.
  • Engagement with a reputable organisation in the Pulbic Sector leisure, travel & tourism industry.
  • Exposure to diverse marketing projects and campaigns.
  • Supportive work environment focused on professional growth.



If you are passionate about marketing and eager to make an impact, apply today!

Contact
Fraser Morrison
Quote job ref
JN-062026-7037214
Phone number
+44 2078 312000

Job summary

Job function
Marketing & Agency
Subsector
Public Sector & Not-For-Profit
Sector
Media & Agency
Location
Liverpool
Contract type
Interim
Consultant name
Fraser Morrison
Consultant phone
+44 2078 312000
Job reference
JN-062026-7037214