Marketing Consultant

Key responsibilities of the Marketing Consultant:

1) Marketing Strategy & Planning

• Develop and deliver comprehensive marketing and communication strategies that enhance brand awareness and support growth.
• Align marketing priorities with the business plan in partnership with the Joint CEOs, SLT and professional teams.
• Maintain market insights - sector trends, competitor analysis and client needs to inform campaigns and positioning.
• Define annual/quarterly marketing roadmaps, messaging and channel plans.

2) Strategic Growth Enablement

• Coordinate marketing activity around target sectors, key clients and strategic initiatives.
• Support the creation of key account marketing plans, including tailored messaging, content and events.
• Provide marketing input into proposals where required to strengthen bid content.

3) Integrated Campaign Management

• Plan, create and oversee multi‑channel campaigns across digital, social, email, print and events.
• Collaborate with internal teams to support business development initiatives.
• Manage external suppliers/agencies to ensure quality, timeliness and ROI.

4) Content, Thought Leadership & Storytelling

• Develop high‑quality content, including thought leadership, case studies, sector insights and client communications.
• Build and manage a content calendar for use across multiple channels.

5) Digital Marketing & Website Ownership

• Oversee the company websites and social channels, ensuring content is current, engaging and SEO‑
• Strengthen digital performance through analytics reporting and optimisation.

6) Brand & Reputation Management

• Act as brand guardian across all materials and communications.
• Build relationships with industry partners, influencers and media to enhance visibility.
• Implement a light‑touch reputation management approach to include PR opportunities, awards submissions and agreed risk response processes.

7) Communications (Internal & External)

• Manage the marketing page of the intranet to improve communication across the group.
• Develop an internal communications plan (highlights, wins, new starters, project stories, capability updates).
• Ensure internal and external communications are aligned and reinforce strategic priorities.

8) Events & Relationship Marketing

• Coordinate attendance at industry events and manage event branding and collateral.
• Support post‑event follow‑up activity (email, content, meetings).
• Support the development of targeted "owned events" such as round tables, webinars or briefings.

9) Operating Model, Governance & Compliance

• Manage the marketing budget to ensure efficient allocation and ROI.
• Establish clear workflows for approvals, brand usage and content sign‑
• Ensure compliance with legal and ethical standards, including data protection/privacy.

10) Reporting & Performance

• Monitor, analyse and report on marketing effectiveness to drive continuous improvement.

Produce monthly performance reports and quarterly plans aligned with business priorities