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Marketing Manager

City of London Permanent £63,000 - £80,000 per year View Job Description
The Marketing Manager will lead digital initiatives to drive brand engagement and growth within a top 130 UK FMCG business. This is a strategic and hands-on role where you'll define the digital roadmap, shape audience strategy, and build a brand presence across social, shopper, and retail media. You'll be the go-to for digital from agency management through to innovation.
  • Fantastic opportunity for a marketing manager
  • To join a global FMCG brand

About Our Client

A heritage-led FMCG business with genuinely iconic household name brands, operating at international scale and backed by serious investment. The group is in a phase of ambitious growth, with established categories being strengthened and newer product lines scaling fast.

Job Description

  • Understand consumer and shopper needs in digital through a comprehensive digital audit
  • Bring digital insights into the business through social listening
  • Develop a 3-year digital marketing strategy aligned with company and brand plans
  • Partner with the brand management team to create fit-for-purpose digital content across all channels
  • Work with the Marketing Director to identify a new digital agency and manage them to activate different digital requirements
  • Execute the digital plan across channels and media, creating a connected approach with sales channels and shopper marketing
  • Build and develop the website with content and functionality to improve brand rankings and online engagement
  • Improve digital shelf presence across key platforms
  • Grow social media presence and key engagement metrics
  • Develop an online customer service solution
  • Build a CRM strategy to grow and strengthen consumer relationships

The Successful Applicant

· A digital expert with broad knowledge of digital planning & execution and proven success of building brands online in FMCG.

· A passionate brand advocate with a natural affinity for brands and how they connect with consumers

· A passion for food combined with a natural curiosity for consumers & new products

· Able to work with ambiguity and be flexibly minded and offer innovative solutions

· A self starter, able to work alone and in a team

What's on Offer

Competitive salary

Working for a top 130 FMCG Brand

Contact
Will Pendlington
Quote job ref
JN-102025-6865612
Phone number
207 269 2252

Job summary

Job function
Digital
Subsector
Digital / Web Design
Sector
FMCG (Fast Moving Consumer Goods)
Location
City of London
Contract type
Permanent
Consultant name
Will Pendlington
Consultant phone
207 269 2252
Job reference
JN-102025-6865612