Across the UK, the sales sector has experienced a rapid switch in consumer behaviour and demand, resulting in a redistribution of spending within the market. This has seen huge changes in the sector’s landscape, with some companies being forced to close while others experienced peak sales volumes right across the year. 

Adapting and evolving to meet changing consumer demands has been key for businesses throughout 2020. Looking ahead, attracting and securing top talent will be crucial in the next steps for all businesses, building upon organisational change and transformation to thrive in 2021. To support our customers in developing the teams they need for success and finding the right roles to drive their careers forward, we have divided this guide into two areas of focus:

Recruiting, talent trends, and skills
As part of our comprehensive market overview, we highlight the competitiveness and current processes of hiring in sales, where talent is looking for roles and the breakdown of the availability of talent, as well as the key skills for sales and emerging soft skills across the UK.

Salaries in sales 
With competition for the best talent remaining fierce, we break down the average salaries for the most advertised roles, looking at regional trends and fluctuations. More than ever, understanding salary expectations and market rates, is key to future-proofing your talent pipeline and understanding your professional worth in the current landscape.   
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