CMO - AI Start Up (m/f/d) 100% remote

International Permanent Remote View Job Description
First marketing hire and CMO (m/f/d) role at a well-funded, early-stage AI start-up, owning the full 0→1 build of positioning, growth, and brand. Ideal for a proven start-up operator outside of the AI industry, who has scaled before and now wants to apply that experience to break into the AI space.
  • Outstanding chance to join an early stage AI start-up
  • 100% remote role, based anywhere, for an excellent 0-1 start up marketing lead

About Our Client

Our client is a well-funded, early-stage AI startup between seed stage and series A. This is a foundational hire, offering the opportunity to define and build the entire marketing function from scratch early stage. What makes it unique is that this is a chance to enter the AI market without prior AI industry experience, as long as you bring excellent experience defining marketing at a successful start-up before.

Job Description

  • Own and define the company's end-to-end marketing strategy from 0 → 1
  • Develop clear positioning, messaging, and category narrative in a highly dynamic AI landscape
  • Work closely with founders to shape product-market fit and go-to-market direction
  • Translate a technically complex product into compelling, accessible storytelling
  • Design and execute early-stage growth experiments across channels
  • Build initial demand generation engine (content, partnerships, founder-led growth, community)
  • Establish key performance metrics and feedback loops to drive iteration
  • Create scalable foundations for future acquisition and brand growth
  • Build a distinct and credible brand presence in a crowded and fast-evolving AI market
  • Develop thought leadership initiatives that position the company as a trusted voice in AI decision-making
  • Craft narratives that build trust and differentiation, particularly around reliability and accuracy
  • Own the creation of core marketing assets (website, content, tools, analytics setup)
  • Select and implement lightweight, effective marketing tech stack suited for an early-stage environment
  • Operate in a highly hands-on manner with limited initial resources
  • Define hiring roadmap and scale the marketing function over time
  • Build a lean, high-performing team, once product-market fit and initial traction are achieved

The Successful Applicant

  • Candidates from outside AI are explicitly encouraged to apply, provided they bring strong 0→1 marketing capabilities and a proven execution track record
  • Proven experience building marketing in an early-stage start-up regardless of the specific industry (Seed → Series A/B or similar growth phase)
  • Track record of being part of a successful scale-up, fundraising journey, or exit
  • Strong hands-on execution capability combined with strategic thinking
  • Experience creating category positioning and early traction from scratch
  • Comfortable operating in small, fast-moving, ambiguous environments without structure
  • International outlook and ability to work in a remote, distributed setup

What's on Offer

  • A unique opportunity to enter and shape the AI space at an early stage without requiring prior domain experience
  • A competitive annual salary + meaningful equity participation
  • Opportunity to build the marketing function from first principles
  • Direct exposure to founders and investors in a high-impact, early-stage environment
  • Remote-first setup with flexibility across Europe and beyond
Contact
Anna Ladyshenski
Quote job ref
JN-062026-7042906
Phone number
+49 15152742446

Job summary

Job function
Marketing & Agency
Subsector
Hi Tech & Computing
Sector
Technology & Telecoms
Location
International
Contract type
Permanent
Consultant name
Anna Ladyshenski
Consultant phone
+49 15152742446
Job reference
JN-062026-7042906
Job Nature
Remote