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Demand Generation and Growth Marketing Manager

London Permanent £50,000 - £60,000 per year View Job Description
This role leads demand generation and growth marketing across a portfolio of enterprise‑level digital products and large‑scale live events, owning the full strategy from acquisition to conversion to revenue impact. It's a hands‑on, data‑driven position focused on driving qualified demand, optimising funnels, and delivering measurable commercial growth within a high‑performing global B2B organisation.
  • If you want to own full end‑to‑end ownership of demand generation
  • Lead the growth strategy across multiple flagship events and digital products

About Our Client



Our client is a global B2B organisation operating at the intersection of digital platforms, professional communities, and large‑scale live events. With decades of experience serving enterprise‑level audiences, they have built a reputation for delivering high‑impact products, market‑leading experiences, and exceptional customer value.

Their ecosystem brings together premium digital solutions, executive‑level memberships, specialist data products, and world‑class events that attract thousands of professionals from around the world. These products are united by a single purpose: to connect decision‑makers, accelerate business growth, and create meaningful commercial opportunities across multiple high‑value industries.

Job Description

  • Develop and execute growth strategies
  • Build multi‑channel demand gen campaigns
  • Drive qualified leads and funnel progression
  • Partner cross‑functionally to support sales and product goals
  • Optimise key conversion journeys across web, landing pages, and campaign flows
  • Test and refine messaging, offers, targeting, and user experience
  • Improve funnel performance across paid, organic, and owned channels
  • Craft audience‑focused messaging that drives action
  • Work with teams to align positioning across all products and campaigns
  • Own tracking, measurement, and reporting for all growth activity
  • Provide data‑driven insights and recommendations
  • Ensure performance is tied directly to commercial outcomes

The Successful Applicant

  • Strong experience in demand generation, performance marketing, and CRO
  • Proven ability to drive qualified leads, improve funnels, and convert marketing activity into revenue
  • Hands‑on operator comfortable owning campaigns end‑to‑end: strategy → execution → testing → reporting
  • Strong experimentation mindset with the ability to use data to continually refine activity
  • Excellent analytical capability with proficiency in marketing technology platforms
  • Ability to craft compelling messaging and optimise conversion journeys
  • Highly proactive, solutions‑oriented, and comfortable working in an ambitious growth environment



What's on Offer

On offer is a competitive compensation package which includes a base salary between £50,000-£60,000 Per Annum (depending on experience), as well as:

  • 25 days' holiday plus bank holidays
  • End‑of‑year wellbeing shutdown
  • An additional personal celebration day (e.g., birthday or cultural celebration)
  • Summer Hours in August (3pm Friday finishes)
  • Quarterly paid volunteer days
  • Pension scheme
  • Private Medical Insurance
  • Health Cash Plan
  • Wellbeing library and support resources
  • Mentoring programme
  • Season Ticket Loan
  • Cycle to Work scheme
  • Free on‑site gym and shower facilities
  • Free eyesight tests
  • Annual on‑site flu vaccination



Contact
Carl Griffin
Quote job ref
JN-032026-6981392
Phone number
+442072692168

Job summary

Job function
Marketing & Agency
Subsector
Exhibitions / Events & Experiential
Sector
Technology & Telecoms
Location
London
Contract type
Permanent
Consultant name
Carl Griffin
Consultant phone
+442072692168
Job reference
JN-032026-6981392