Save Job Back to Search Job Description Summary Similar JobsOwn demand generation for a leading Healthtech business.A chance to be join a small and high performing marketing teamAbout Our ClientWe're partnering with a fast-growing Healthtech business looking for a commercially minded Demand Generation Manager to take ownership of its inbound growth strategy.Reporting to the Head of Marketing, you'll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth.This is a high-impact role where you'll have the autonomy to test new ideas, optimise performance and directly influence revenue.If you're passionate about experimentation, data-driven marketing and scaling acquisition, this is an opportunity to make a visible impact within an ambitious, collaborative business.Job DescriptionOwn the inbound demand generation strategy across paid, organic and partnership channelsDrive growth in MQLs, SQLs, pipeline and marketing-generated revenueManage and optimise paid acquisition across Google Ads and LinkedInDevelop technical SEO and Answer Engine Optimisation (AEO) strategiesImprove website conversion through landing page optimisation and A/B testingDesign and execute experiments to improve acquisition performanceAnalyse funnel performance using metrics including CPL, CAC, ROAS and conversion ratesPartner with Sales to improve lead quality and pipeline conversionCollaborate with Brand and Product Marketing to launch high-performing campaignsThe Successful Applicant5+ years' experience in Demand Generation or Growth Marketing in Healthtech (Healthtech experience is essential)A proven track record of scaling inbound acquisition and SMB demand generationHands-on expertise managing Google Ads and LinkedIn campaigns (Meta experience advantageous)Strong knowledge of SEO, CRO and performance marketingExperience running structured experimentation programmes and A/B testingConfidence interpreting data and turning insights into commercial actionExperience with tools such as HubSpot, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, LinkedIn Campaign Manager and ApolloWhat's on Offer£60k - £65k + BensLondon based - Hybrid Working - 2 days a week onsiteContactAndy CookQuote job refJN-082026-7079671Phone number+442072691742Job summaryJob functionMarketing & AgencySubsectorDigital, Online & Social MediaSectorTechnology & TelecomsWhereCity of LondonContract typePermanentConsultant nameAndy CookConsultant phone+442072691742Job referenceJN-082026-7079671