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Demand Generation Manager - B2B SaaS

City of London Permanent £60,000 - £65,000 per year View Job Description
Lead the demand generation strategy for a fast-growing B2B technology business, driving qualified pipeline and revenue through paid media, SEO, website optimisation and multi-channel campaigns. Working closely with Sales and Marketing, you'll use data, experimentation and performance insights to optimise acquisition and fuel sustainable business growth.
  • Own demand generation and drive pipeline growth in a high-growth SaaS business
  • A chance join a growing and exciting tech business

About Our Client

We're partnering with a fast-growing B2B SaaS business looking for a commercially minded Demand Generation Manager to take ownership of its inbound growth strategy.Reporting to the Head of Marketing, you'll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth. This is a high-impact role where you'll have the autonomy to test new ideas, optimise performance and directly influence revenue.If you're passionate about experimentation, data-driven marketing and scaling acquisition, this is an opportunity to make a visible impact within an ambitious, collaborative business.

Job Description

  • Own the inbound demand generation strategy across paid, organic and partnership channels
  • Drive growth in MQLs, SQLs, pipeline and marketing-generated revenue
  • Manage and optimise paid acquisition across Google Ads and LinkedIn
  • Develop technical SEO and Answer Engine Optimisation (AEO) strategies
  • Improve website conversion through landing page optimisation and A/B testing
  • Design and execute experiments to improve acquisition performance
  • Analyse funnel performance using metrics including CPL, CAC, ROAS and conversion rates
  • Partner with Sales to improve lead quality and pipeline conversion
  • Collaborate with Brand and Product Marketing to launch high-performing campaigns

The Successful Applicant

  • 5+ years' experience in Demand Generation or Growth Marketing within B2B SaaS
  • A proven track record of scaling inbound acquisition and SMB demand generation.
  • Hands-on expertise managing Google Ads and LinkedIn campaigns (Meta experience advantageous).
  • Strong knowledge of SEO, CRO and performance marketing.
  • Experience running structured experimentation programmes and A/B testing.
  • Confidence interpreting data and turning insights into commercial action.
  • Experience with tools such as HubSpot, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, LinkedIn Campaign Manager and Apollo.

What's on Offer

£60k - £65k + Bens

Hybrid working - London - 2 days a week onsite

Contact
Andy Cook
Quote job ref
JN-082026-7079671
Phone number
+442072691742

Job summary

Job function
Marketing & Agency
Subsector
Digital, Online & Social Media
Sector
Technology & Telecoms
Where
City of London
Contract type
Permanent
Consultant name
Andy Cook
Consultant phone
+442072691742
Job reference
JN-082026-7079671