Digital Campaign Manager - B2B

Manchester Permanent £38,000 - £45,000 per year View Job Description
Our client are seeking a skilled Digital Campaign Manager to lead and enhance marketing efforts for a specific product range within an established company. This role requires a strategic thinker with a focus on campaign development, and lead generation.
  • Hybrid Working
  • A new role in an established marketing team of 8+ marketers

About Our Client

Our client is a well-established B2B organisation based in Manchester, selling physical products into areas such as trade and construction. As a medium-sized company, they are known for their innovation and commitment to delivering high-quality products to their customers.

Job Description

The key responsibilities for the Digital Campaign Manager - B2B role will include:

  • Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
  • Oversee the creation and execution of marketing campaigns across various platforms.
  • Nurture and monitor performance of campaigns, with a goal of creating higher no. of MQLs.
  • Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
  • Analyse market trends and competitor activities to identify growth opportunities.
  • Manage the marketing budget and ensure campaigns deliver value for investment.
  • Generate detailed reports on campaign performance and present findings to senior management.
  • Work closely with external agencies and suppliers to deliver marketing projects on time.
  • Support the development of innovative marketing materials to engage target audiences effectively.

The Successful Applicant

For the Digital Campaign Manager - B2B role, a successful candidate should have:

  • Proven experience in digital led marketing role ideally within a B2B organisation, although this is not essential.
  • 2-3+ years experience working in an in-house marketing position.
  • Highly literate in digital marketing best practices.
  • Track record of utilising marketing automation tools and platforms.
  • Experience with Salesforce CRM is desirable.
  • Strong understanding of marketing strategies and campaign management.
  • Demonstrable examples of growing number of MQLs from campaign nurturing and development.
  • Ability to analyse market data and apply insights to marketing plans.
  • Excellent communication and collaboration skills.

What's on Offer

On offer for the Digital Campaign Manager - B2B role:

  • Competitive salary ranging from £38,000 to £45,000
  • Opportunity to work in a hybrid working environment.
  • Permanent position within a stable and reputable company.



Contact
Chris Winterton
Quote job ref
JN-122025-6909066
Phone number
+44 161 829 0445

Job summary

Job function
Marketing & Agency
Subsector
Industrial & Utilities
Sector
Industrial / Manufacturing
Location
Manchester
Contract type
Permanent
Consultant name
Chris Winterton
Consultant phone
+44 161 829 0445
Job reference
JN-122025-6909066