Save Job Back to Search Job Description Summary Similar Jobs12 month maternity coverFast growing personal care brandAbout Our ClientA global FMCG business with a portfolio of highly recognisable brands, with HQ in London Job DescriptionDefine and execute the European strategy and roadmapOwn the P&L, driving performance across revenue, margin, conversion, fulfilment, satisfaction and lifetime valueAct as the central DTC lead, aligning stakeholders, removing blockers and ensuring consistent execution across marketsLead performance optimisation across the funnel using sales analysis, CRO, UX insights and customer feedbackBuild and manage an effective Retail Media and performance marketing strategy, spanning onsite, offsite, CRM, paid social, search and appDrive customer acquisition, growth and retention through data-led segmentation, attribution and continuous testingProduce clear, actionable reporting on traffic, acquisition, conversion, ROI and platform performanceOwn DTC operational excellence, building scalable processes that improve delivery, reduce complaints and elevate customer experiencePartner with Customer Service, Operations and Technology to resolve friction points and improve post-purchase journeysEnsure high-quality, relevant and consistent content across all EU DTC sites, in line with brand guidelinesCollaborate with content teams on photography, video, onsite assets, translations and product reviewsManage external partners and agenciesWork closely with Supply Chain and Distribution to optimise stock, allocation and availabilityOwn the end-to-end DTC operating model, ensuring the business is set up to scale sustainablyThe Successful ApplicantSolid experience in a DTC, eCommerce, digital role, ideally in a FMCG/Beauty or consumer backgroundHands-on experience with ShopifyStrong understanding of digital product management and performance marketing channelsSocial Commerce experience and knowledgeEntrepreneurial, action-oriented and commercially sharpWhat's on Offer12 month contractImmediate startCompetitive salary of £70-75k + performance related bonus Hybrid working - 2 days per week in the London officeContactAmy BowmanQuote job refJN-022026-6942636Phone number+44 207 269 2164Job summaryJob functionMarketing & AgencySubsectorDigital, Online & Social MediaSectorFMCG (Fast Moving Consumer Goods)LocationLondonContract typePermanentConsultant nameAmy BowmanConsultant phone+44 207 269 2164Job referenceJN-022026-6942636
