Save Job Back to Search Job Description Summary Similar JobsDo you have an extensive Growth and Demand Generation experience in B2B?Do you have extensive experience in digital marketing and paid media?About Our ClientA global travel brand (B2B)Job DescriptionDevelop and execute global demand generation strategies that deliver measurable pipeline and revenue growthLead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channelsOwn digital marketing performance, large budget optimisation and ROI across multiple international marketsDrive website optimisation and conversion rate improvement through testing, analytics and personalisationBuild scalable marketing automation and lead nurture programmes aligned to the B2B buyer journeyPartner with sales and marketing leadership to optimise lead management, scoring and pipeline performanceOversee reporting, attribution and performance dashboards to inform strategic decision-makingShape global SEO and organic growth strategies alongside content and digital teamsLead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regionsThe Successful Applicant10+ years' experience in demand generation, growth marketing and digitalExperience leading international B2B marketing teams (This is essential)Experience working at a Head of + level previously is essentialStrong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketingExperience managing large paid media and digital budgetsA data-driven approach with experience managing marketing-attributed pipeline, revenue and ROIStrong commercial acumen and experience working closely with sales leadershipExcellent stakeholder management skills, with the ability to influence senior leaders across global marketsExperience leading distributed teams and driving performance across multiple regionsWhat's on Offer£70k - £80kBonus and BenefitsCentral London - Hybrid - 3 to 4 days a week onsiteContactAndy CookQuote job refJN-102026-7122944Phone number+442072691742Job summaryJob functionMarketing & AgencySubsectorLeisure, Entertainment & TravelSectorLeisure, Travel & TourismWhereLondonContract typePermanentConsultant nameAndy CookConsultant phone+442072691742Job referenceJN-102026-7122944
