Head of Product Marketing

Product Marketing Lead:

Go-to-Market Execution

• Execute go-to-market plans for new product launches, significant feature releases and market expansions, in line with the Go-To-Market (GTM) strategy defined by the Head of Product Marketing.
• Develop detailed launch execution plans covering audience segmentation, channel requirements, messaging and success criteria.
• Coordinate cross-functional GTM readiness across Product, Sales and Marketing Communications teams for all launches.
• Support the execution of campaigns that drive product awareness, trial and pipeline growth, briefing Marketing Communications clearly on requirements.

Positioning & Messaging

• Maintain and update the DMSS product positioning and messaging framework across the full product portfolio, in line with the architecture defined by the Head of Product Marketing.
• Translate complex product capabilities and AI-enabled features into clear, benefit-led narratives that resonate with target buyers and users.
• Ensure consistent messaging across all customer-facing materials, channels and touchpoints.
• Partner with the Head of Product Marketing, Head of Product and Solutions Engineering to ensure messaging reflects validated customer insight and solution narratives.
• Develop product-specific messaging documents, value propositions and persona narratives for use across Sales and Marketing.

Market & Competitive Intelligence

• Execute the market and competitive intelligence programme defined by the Head of Product Marketing: gathering, analysing and synthesising insight on a regular cadence.
• Conduct buyer persona research, customer interviews and market analysis to maintain a current understanding of target segments and customer pain points.
• Monitor competitor messaging, positioning, campaigns and market presence, producing regular competitive intelligence reports and battle card updates.
• Analyse win/loss data and customer feedback to identify patterns that should inform positioning and GTM strategy.
• Synthesise intelligence into clear, actionable briefings for the Head of Product Marketing, Product team and Sales.

Sales Enablement

• Develop and maintain the full suite of sales enablement materials: pitch decks, one-pagers, battle cards, case studies, solution briefs and objection-handling guides.
• Ensure Sales teams are equipped with current, accurate and compelling materials to position and sell products effectively.
• Work with the Head of Solutions Engineering and Solutions Engineers to ensure customer facing collateral is aligned with validated solution narratives and use cases.

Product Adoption & Feature Marketing

• Execute marketing strategies to drive adoption of new and existing product features, in line with the approach defined by the Head of Product Marketing.
• Track and measure feature adoption metrics, providing regular reporting on uptake and the effectiveness of adoption programmes.
• Develop in product, email and content led campaigns that communicate feature value to existing customers.
• Work with Product and Customer Success to identify adoption barriers and develop targeted campaigns to address them.