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Marketing Manager - B2B

Wokingham Permanent £50,000 - £60,000 per year View Job Description
The role focuses on crafting and executing marketing and sales strategies while ensuring marketing tools and processes align with industry best practices and driving the creation of innovative content and ideas.
  • Berkshire based - 5 days a week in the office
  • Are you a well-rounded commercial B2B marketer?

About Our Client

My client is a growing B2B technology business with offices in Berkshire. Please note, due to the nature of the role you will be office based x 5 days a week.

Job Description

As the Marketing Manager - B2B you will have the following responsibilities:

  • Develop and refine marketing strategy, brand positioning, and messaging aligned with business goals and customer insights
  • Monitor market trends, competitor activity, and channel performance to optimise strategy and execution
  • Plan and oversee company presence at industry events and shows
  • Lead, mentor, and resource the marketing team while ensuring strong collaboration with sales and product
  • Oversee all marketing campaigns and creative assets across digital, social, and traditional channels, ensuring KPI and ROI performance
  • Own the company website, content strategy, reporting, and analytics
  • Build relationships with key customers, partners, and industry influencers, gathering market and satisfaction insights to inform strategy
  • Drive innovation by exploring new marketing technologies, identifying growth opportunities, and enhancing customer experience.

The Successful Applicant

A successful Marketing Manager - B2B should have:

  • Proven experience in a similar marketing role - with a clear track record of delivering measurable results, within a B2B environment
  • Strong understanding of digital marketing tools, including CRM systems (SF, Hubspot etc)
  • Exceptional communication skills, both written and verbal
  • Excellent organisation skills
  • B2B technology experience, with a track record in lead and demand generation
  • The ability to commute to Wokingham x 5 days per week, as this is an office based role.

What's on Offer

The successful Marketing Manager - B2B will receive:

  • £50,000 - £60,000 per annum DOE
  • 22 days holiday, rising each year of service to 25 days
  • Workplace pension scheme, group life insurance scheme.



Please note that this is an office based role in Wokingham; commutable from Bracknell, Ascot, Reading, Camberley etc.

Contact
Kim Funnell
Quote job ref
JN-112025-6880540
Phone number
+44 193 226 4118

Job summary

Job function
Marketing & Agency
Subsector
Hi Tech & Computing
Sector
Technology & Telecoms
Location
Wokingham
Contract type
Permanent
Consultant name
Kim Funnell
Consultant phone
+44 193 226 4118
Job reference
JN-112025-6880540