Paid Media Manager (GA4, Meta)

Paid Media Strategy & Management

• Own and manage paid media strategy across Google Ads and other relevant platforms (Bing Ads and emerging AI Ads) to drive traffic, conversions, and revenue growth for the D2C website.
• Plan, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns.
• Work closely with external paid media agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous performance improvement.
• Continuously test audiences, creatives, bidding strategies, landing pages, and campaign structures to improve efficiency and maximise ROAS.
• Manage and allocate paid media budgets effectively to achieve commercial targets and growth objectives.
• Monitor industry trends, platform updates, competitor activity, and developments in AI advertising to identify new opportunities and maintain a competitive advantage.

Cross-Channel Collaboration

• Collaborate closely with SEO and Content to align paid and organic strategies, keyword insights, seasonal campaigns, and landing page optimisation
• Work alongisde Paid Social to support integrated campaign
• Share paid search insgihts, audenience trends, and performance data to support support wider content and search marketing initiatives

Reporting and Performance Analysis:

• Track, analyse and report regularly on campaign performance, providing actionable insights and recommendations
• Use data and analytics
• Monitor key KPI including revenue, ROAS, CPA, conversion rate and customer acquisition performance