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Performance & Content Lead

Somerset Permanent View Job Description
This is a senior, hands-on role owning end-to-end paid customer acquisition, including strategy, budgets, and in-housing performance across Meta and Google. The role also leads acquisition-focused creative strategy to build a scalable, high-performing growth engine.
  • Scaling DTC business in the retail sector
  • Hybrid Working: 2 days in Somerset

About Our Client

Our client is a reputable brand within the Consumer Goods sector, known for their innovation and commitment to excellence. They are a scaling business offering the opportunity to make a significant impact within a collaborative and professional environment.

Job Description

Key Responsibilities:

  • Own and execute paid acquisition strategy across Meta, Google, and other channels.
  • Manage campaign setup, optimisation, testing, scaling, and budgets across UK and US.
  • Define key metrics, focus on new customer acquisition, and bring paid media fully in-house.
  • Lead end-to-end content strategy across the full funnel.
  • Develop frameworks, testing plans, messaging, and formats.
  • Manage freelancers, influencers, and support the junior Marketing Assistant.
  • Ensure all creative is performance-driven and optimised based on results.
  • Improve acquisition reporting and build insight-driven dashboards.
  • Analyse funnels, attribution, and channel performance.
  • Use data to guide creative, budget allocation, and testing strategy.
  • Influence website optimisation, product launches, and promotions.
  • Ensure acquisition strategy aligns with broader business goals.

The Successful Applicant

About You:

  • Proven hands-on experience managing Meta and Google Ads for a DTC brand.
  • Strong background in performance marketing for high-AOV, premium products with longer consideration cycles.
  • Demonstrated ability to own both strategy and execution - this is not a purely strategic role.
  • Deep understanding of creative performance: what works, why it works, and how to scale it.
  • Experience managing freelancers and influencing creative output without large in-house teams.
  • Strong commercial mindset with confidence owning budgets, targets, and performance outcomes.
  • Experience scaling acquisition across multiple markets (UK and US).
  • Exposure to additional paid channels beyond Meta and Google.
  • Strong understanding of CRO principles and landing page optimisation. (desirable)
  • Experience bringing paid media in-house from agencies (desirable)



What's on Offer

  • Competitive Basic Salary
  • Hybrid Working: 2 days in the office, 3 days from home
  • 25 days plus Bank Holidays
  • Permanent role based in Gloucester with potential for career growth
  • Collaborative and professional work environment



Contact
Sarah Pascal
Quote job ref
JN-122025-6896594
Phone number
+44 193 226 4115

Job summary

Job function
Digital
Subsector
Online Marketing Management
Sector
FMCG (Fast Moving Consumer Goods)
Location
Somerset
Contract type
Permanent
Consultant name
Sarah Pascal
Consultant phone
+44 193 226 4115
Job reference
JN-122025-6896594