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Senior CRO Analyst

Leeds Permanent £55,000 - £65,000 per year View Job Description
As a Senior CRO Analyst in West Yorkshire/Greater Manchester, you will use conversion rate optimisation insight to improve customer journeys for major player within the Leisure Industry across the UK, EU and US. As part of the Marketing team, you will identify opportunities, test changes and help improve customer conversation rates and sales performance.
  • Highly flexible business, with great benefits and progression scope.
  • Challenge the status-quo within a genuinely dynamic and innovative company.

About Our Client

The organisation operates in the Leisure, Travel & Tourism sector in the North West (West Yorkshire and Greater Manchester)

Job Description

Reporting into the CMO and partnering with Digital Marketing Manager and Product Marketing Manager, you'll own conversion optimisation, helping identify opportunities to improve customer experience, increase conversion rates and deliver measurable revenue growth.You'll build and lead an experimentation programme, using customer behaviour data, testing methodologies and commercial analysis to influence decisions across Product, Marketing and Sales teams.Key responsibilities include:

  • Own the conversion and optimisation roadmap
  • Analyse customer behaviour to identify friction points throughout customer journeys
  • Analyse A/B tests and experimentation initiatives.
  • Use tools such as FullStory, GA4 and SQL-based data analysis to uncover actionable insights.
  • Quantify opportunities through commercial business cases and revenue forecasting.
  • Evaluate test results and translate findings into clear recommendations.
  • Partner with Product, Marketing and Sales teams to deliver improvements.
  • Build a culture of experimentation and evidence-based decision making.
  • Measure the commercial impact of optimisation initiatives and report outcomes to senior stakeholders.
  • Leverage AI tools and emerging technologies to improve analysis, insight generation and testing effectiveness.



The Successful Applicant

We're looking for a proactive and commercially minded Senior CRO Analyst or Digital Optimisation Analyst who enjoys solving complex customer journey challenges and translating insight into measurable business outcomes.You will likely have:

  • 5+ years' experience within CRO, experimentation or optimisation.
  • Proven experience analysing A/B testing programmes.
  • Hands-on SQL experience.
  • Experience using web analytics and customer behaviour tools such as GA4 and FullStory.
  • Experience with experimentation platforms such as Kameleoon, Optimizely, AB Tasty or VWO.
  • The ability to build business cases and quantify commercial opportunity.
  • Strong stakeholder management and communication skills.
  • A highly autonomous approach and confidence making recommendations to senior leaders.

What's on Offer

  • Permanent Senior CRO Analyst position based West Yorkshire / Greater Manchester
  • Salary of £55,000 to £65,000, with wiggle room, for the right candidate
  • Bonus of up to 30%.
  • Company pension.
  • Private healthcare and life insurance.



If you're interested in this role, apply now.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.

Contact
Rosie Davies
Quote job ref
JN-102026-7130751
Phone number
+44 2078 312000

Job summary

Job function
Marketing & Agency
Subsector
Leisure, Entertainment & Travel
Sector
Leisure, Travel & Tourism
Where
Leeds
Contract type
Permanent
Consultant name
Rosie Davies
Consultant phone
+44 2078 312000
Job reference
JN-102026-7130751