Head of Marketing - Leading Entertainment Brand

Reporting to the Marketing Director, you'll take ownership of campaign strategy, audience growth and go-to-market execution across a portfolio of high-profile products and initiativesWe are looking for an experienced and senior marketer who has worked for a leading D2C brand. You will need a track record of marketing success and worked for a brand that has delivered high impact and well-known marketing campaigns with a limited budget. You will be a creative who knows how to demand marketing attention and how to get your brand on the map quickly.You'll develop and lead integrated marketing campaigns that reach audiences across multiple channels, ensuring the business is consistently showing up in the right places, with the right message, at the right timeThis is a genuinely strategic role, but one that requires someone who enjoys getting close to the detail. You'll be expected to turn strategy into action, identify opportunities for growth and continually find smarter ways to improve performanceCampaign Strategy

• Lead the strategy, planning and execution of low cost and high impact marketing campaigns
• Translate commercial objectives into clear marketing strategies and actionable plans
• Ensure campaigns are delivered effectively, on time and to a high standard

Audience Growth & Distribution

• Develop strategies to increase audience reach, engagement and retention
• Identify new channels, platforms and opportunities to expand distribution
• Understand audience behaviour and use insight to influence marketing activity

Performance & Optimisation

• Establish a highly data-driven approach to marketing
• Analyse campaign performance and identify opportunities to improve results
• Build a culture of testing, learning and continuous optimisation

Innovation

• Explore new channels, technologies, formats and approaches to marketing
• Challenge existing ways of working and identify opportunities to improve efficiency and impact
• Test new ideas quickly and scale those that work

Cross-Functional Leadership

• Work closely with teams across the wider business to deliver campaigns effectively
• Experience managing a flexible marketing team based on campaigns and projects
• Build strong relationships across marketing, product, content, creative and commercial functions