UK marketing salary data and market outlook

What are the latest marketing salary data and market trends?

The marketing industry is undergoing rapid transformation, driven by technological advancements, shifting consumer behaviours, and economic fluctuations. As a result, hiring managers and marketing professionals alike face a complex hiring landscape with evolving salary expectations, changing work dynamics, and increasing competition for top talent.

To navigate this dynamic environment, understanding the latest trends work with them is essential. Stay ahead of market rates to help benchmark competitive salaries, candidate preferences, and emerging trends, organisations can make informed decisions, attract top talent, and build high-performing marketing teams.

Do this easily by accessing your Michael Page marketing Salary Guide today for free.

Key trends shaping the marketing job market

The middle ground: There are fewer job opportunities for both senior and junior marketers, with companies prioritising manager–level candidates who can balance big–picture thinking and and hands–on execution.

Being flexible: Companies are starting to turn away from home–working as often, but this is something that marketing professionals prize. Marketers cite needing deep uninterrupted focus for strategy and analysis as well as creative work – something they can't often get in an office environment.

Revenue on the menu: There's a large focus within the market for revenue generation roles. This means candidates who are experienced in 'demand generation' and 'e–commerce' are highly sought after.

Technology takeover: AI is a huge disruptor in content creation, so companies need to keep up with the changes and focus on training their marketers on using AI to assist them correctly.

Salary data

Michael Page has prepared a comprehensive list of salaries for marketing job titles that show the averages across London, the Home Counties, North and the Midlands.