Buyers are wholly responsible for keeping up to date with trends and working to get the right designs and materials together in time for seasons. They work very closely with the product and are very commercial and fashion focused. Typically, they would negotiate with local and foreign suppliers to get the best price on materials and products. Depending on the size of the business, they usually specialise in a small number of product areas (e.g. ladies fashion, swimwear or children’s clothing).