As the digital revolution continues to grow and companies turn their attention to improving their digital and ecommerce functions, the demand for strong digital talent in the North has exploded. More specifically, changes made by Google to how search engines find websites means there has been a boost in the need for digital professionals with specific skills as well as more opportunities for the growing number of companies providing digital services.
Yorkshire already has an enviable capability in the digital sector with many leading and comparatively large digital focused businesses having offices in and around the city of Leeds – it’s currently one of the largest digital sectors in the UK. Some of the biggest names in the region's digital sector are currently recruiting for talent in all areas.
We are also currently working with FTSE 250 businesses in the North to help them put together a full ecommerce department. There is an increasing need for businesses to consider serious investment into their digital departments if they don’t want to get left behind.
Digital skills and salaries
Salaries in Leeds are capable of matching salaries throughout the UK, ranging from between £20k pa to £80k for senior content strategists. Changes to SEO have meant that there is an increased demand for high quality, searchable content. Well written content is crucial to digital marketing because it engages the user, increases traffic to the website and increases the likelihood of quality links from external sites.
As a result, hiring managers are looking for candidates who not only understand content marketing and SEO but who can also write quality content. This focus on content means key areas of growth are within digital strategy, content marketing and paid search. Companies are looking for digital content producers/writers, digital content editors, content strategists as well as digital marketing executives and managers with experience in paid search and analytics tools.
Challenges in the digital sector
The biggest challenge we see to the digital sector in the North and in other regions, is the availability of the skills that are increasingly in demand. High quality candidates, with the right combination of skills, are being snapped up by companies establishing their own digital teams, traditional agencies increasing their digital capabilities and expanding digital agencies. PR agencies are also investing in digital marketing and online PR as traditional PR becomes less effective.
For information about digital roles in the North, contact Jon Fenech, manager at Michael Page Digital.
T: 0113 3889018