Share your brand’s story
Own your digital presence
Strengthen your recruitment process
Clear job descriptions
The best way for a marketing manager to shape their recruitment process is to make the key skills and attributes they are looking for very clear to recruiters. Job descriptions are a key part of the recruitment process. Not only do they highlight to potential employees who they are looking to employ but they can also communicate to a candidate what the business culture is like.
Provide a comprehensive overview
When a candidate is briefed about a role, an overview of the company and position should be provided. Is the business looking to grow and if so how would they contribute to this? How centralised is the business and how much input do employees have on the marketing strategy? Candidates will also want to know what budgets are available for the strategy and what approach to marketing communications the company takes.
At the interview stage, the moment a candidate walks through the door they will be assessing whether or not your company is one they would enjoy working for and could envisage themselves paving a successful career within. Make it clear why they should want to work for you – don’t assume that because you hold a prominent position in the market or work with well-known clients that a top candidate will choose your company over a lesser known brand. An interview is a two-way process, be sure to impress the candidates you meet with.