If you’re a marketing professional, the Midlands is full of opportunities. With a number of well known companies recently relocating there, marketing jobs in the Midlands have increased with a real need for skilled professionals. Companies such as Alpro, Sainsbury’s (non-food division) and Fox’s biscuits have all seen the benefits of being centrally based. Just 118 miles from London and 85 from Manchester, its central location makes it an ideal hub for commerce.
All of which is good news if you’re a marketing professional, as there are plenty of opportunities for skilled people. Marketing jobs in the Midlands exist across the board, with a huge demand for digital marketing skills as companies become more sophisticated in their e-commerce offering.
Opportunities in retail
If your speciality is CRM or loyalty you’re particularly sought after. A number of retailers are now setting up CRM/loyalty programmes. Companies like The Works Stores, and NBTY Europe, the group that includes Holland & Barrett and GNC are examples of a businesess who have recently implemented a Loyalty Card Scheme called ‘Rewards For Life’
NBTY also have a clear loyalty strategy. Tim Lawrence, head of CRM for NBTY said, “we launched a loyalty card as we wanted to understand our customers better, become more customer centric and ultimately give the individual customers what they want. We have recruited some very talented people from the Midlands region to help support the success of the loyalty scheme. NBTY Europe’s strategic plan is to drive customer engagement with our brands and the CRM function is at the heart of the business.”
Of course, it’s not just retail where there are opportunities for skilled marketers. The region has companies from a wide variety of sectors, covering utilities, retail, FMCG, automotive and financial services. Household names, such as Halfords, Avon, TNT, National Grid, Legal & General, Next Directory, Jaguar Land Rover, Beiersdorf (Nivea) and Dunelm Mill all demand talented marketing people.
Quality of life
If you’re considering moving your career or business to the Midlands, affordable housing, great transport links and the central location will always make this region an attractive place to live and work. With such prestigious companies to work for, it’s a region full of opportunities for marketing professionals, and companies seeking to base themselves at the hub of business and commerce.
John Allaway, the commercial director at Alpro played a key role in the decision to relocate their commercial team to Birmingham from Northamptonshire in 2011 to leverage the central position. As he says, “the move offered excellent rail and road transport links to London and internationally via the airport. In addition, being based in Birmingham enabled the business to retain not only the bulk of the existing team but also offered a larger catchment area within the West Midlands to support the growth of the business.”
Search for marketing jobs in the Midlands, or to discuss your career needs, contact:
T: 0121 230 9375