The best candidates aren't always actively looking for a new role.
Most recruitment advertising is designed to attract people already searching for a job. ConnectTalent helps you reach passive candidates who are successful in their current role, not actively applying, but open to the right opportunity. By engaging talented professionals who may never otherwise enter the recruitment process, organisations gain access to a broader and higher-quality candidate pool.
By combining targeted promotion with employer storytelling, ConnectTalent puts your role in front of a wider audience and gives candidates a reason to learn more.
Why ConnectTalent works
Changing jobs is rarely just about salary.
Candidates want to understand the organisation, culture, leadership team and opportunity before deciding whether to explore a role further.
ConnectTalent helps tell that story, giving candidates the information they need to make an informed decision.
The result is increased awareness, stronger engagement and access to a wider talent pool.
What can be included?
Select an option to learn more, or swipe through.
Targeted digital promotion
Campaigns designed to increase awareness and engagement among relevant audiences.
LinkedIn launch activity
Additional visibility through professional networks to help extend the reach of your campaign.
Audience retargeting
Keeping your opportunity visible to people who have already shown an interest.
Job Boards
Reaching active candidates through client branded job adverts on niche job platforms tailored to your industry.
Dedicated campaign microsite
Available with Premium packages, this branded space showcases your opportunity through employer content, videos, key messages, and role information.
ConnectTalent in action
A multi-channel approach designed to maximise visibility, engage passive candidates and drive high-quality applications.
Premium visibility
Your campaign benefits from enhanced promotion across multiple channels, helping your opportunity stand out in a competitive market.
- Premium visibility on our website, optimised for SEO and GEO
- Strategic social media promotion powered by consultant networks
- Performance-led Google Ads campaigns using smart keyword targeting and AI-driven optimisation
Market-leading job board exposure
Expand your reach through a combination of leading national platforms and specialist industry job boards.
- Access to major job boards including Indeed, Reed, LinkedIn, Totaljobs and CV-Library
- Additional niche platforms selected for sector-specific recruitment needs
- Increased exposure to both active and passive talent pools
Smart retargeting
Candidates often need multiple touchpoints before taking action. Smart retargeting helps keep your opportunity front of mind.
- Re-engage candidates who have interacted with your campaign
- Extend visibility through internal and external candidate databases
- Reach passive professionals who may be interested in the right opportunity
Ideal for:
Hard-to-fill vacancies
Leadership appointments
Specialist recruitment
Talent-short markets
Brand awareness
Trusted by employers across sectors
ConnectTalent campaigns have helped organisations across a wide range of industries connect with wider talent pools and engage difficult-to-reach candidates.
BBC
Showcased opportunities to produce content that reaches millions, while highlighting the benefits of flexible working, extensive training and career development across the BBC.
London Luton Airport
Provided insight into building a diverse career at one of the UK's busiest airports, highlighting opportunities to learn, grow and be part of a friendly, inclusive culture.
Reach further. Attract the right talent.
Ready to start the conversation?
Whether you're hiring for a specialist role, a leadership position or a hard-to-fill vacancy, ConnectTalent can help you extend your reach and connect with people who may not be actively searching.